Delta Dental Emerald Design System 2021

Design system genesis
Design Systems
Strategy
Design Thinking

Project Overview

Client: Delta Dental

Duration: Ongoing

Team: 4 UX Designers, 2 UX Researchers, 5 Developers, 1 Project Managers, 3 UX Designers, and myself

Objective: Develop a comprehensive Design System to standardize UI components, set usage standards, streamline development processes, and ensure a cohesive brand experience across all Delta Dental digital platforms.

The Challenge

Delta Dental faced inconsistencies in their digital user interfaces, leading to inefficiencies in development and a fragmented user experience.

Our goal was to create a unified Design System that would enhance consistency, improve developer productivity, and provide a better user experience.

The Approach

We had just started the transition of the platform to React. During that phase we did not make any major updates, but focused on parity for the transition. That way we could side step any confusion.

We adopted a user-centered design approach, focusing on understanding the needs of both users and developers.

Our process involved audits, defining core issues, ideating solutions, prototyping, and testing.

Discovery

We created a core group that audited the current designs to identify patterns.

We started with comprehensive research to understand the current state and gather insights from users and developers.

We sent out a survey to the dev team to understand what their needs and limitations are. We then conducted follow-up interviews with selected participants to delve deeper into specific issues.

We settled on the following items.

Define / Design

Using the insights gathered, we organized a design sprint to map out the primary pain points and opportunities for improvement

We also needed to incorporate the larger team into the process at this point.

Our designers are all at different levels. Some have never had a design system to use and we needed to train them up on everything.

The goal of the trainings was to meet people where they were, not where we wanted or expected them to be.

We sequenced the events as follows:

001
Phase 1: Audit all systems and features, align with previous component audit
002
Phase 2: Prioritized creating a library of standardized components
003
Phase 3: Focus on streamlining development processes and enhancing adoption through documentation and education
003
Phase 3: Developed high-fidelity wireframes to visualize the Design System. then socialize, test and repeat

Key Features

Using the insights gathered, we organized a design sprint to map out the primary pain points and opportunities for improvement

We also needed to incorporate the larger team into the process at this point.

Our designers are all at different levels. Some have never had a design system to use and we needed to train them up on everything.

The goal of the trainings was to meet people where they were, not where we wanted or expected them to be.

We sequenced the events as follows:

001
Standardized UI Components: Created a library of reusable components to ensure consistency & the patterns around those components
002
Enhanced Developer Tools: Provid guidelines, trainings, and tools to streamline development processes, including a bootstrap storybook
003
Simplified guidelines: Refined the design guidelines, to unify all LOBs to have a single framework

Conclusion & Next Steps

The Design System successfully addressed the identified issues, enhancing consistency and efficiency.

Positive feedback from users and developers confirmed the effectiveness of our approach.

Future plan

001
Ongoing Data & Tracking: Implement a comprehensive system to track components and feedback for continuous improvement
002
Refinement of Components: Regularly update the Design System to include new components and improvements based on user and developer feedback
003
Enhanced Feedback Loops: Facilitate continuous feedback between users, developers, and stakeholders to ensure the Design System evolves with their needs
1000+
Components With
Patterns
100%
Approval Rating
From The Team
30%
Increase In Velocity Of Design
01
Single Source
Of Truth

I helped to integrate the various Delta Dental Platforms into a singular experience for our Dental Providers and Patients to connect and share critical information. What can I do for you?

Let's see if I am a good fit for you

001
Design
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"Their strategic insights made Dreamforce looked & worked better."

Jacinda Perez
PM Salesforce
002
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"He always brought good ideas and a collaborative spirit."

Samantha Carson
Designer Manager, Densu
003
Strategy, Design, Research
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"He was a dream to work with, i miss him!"

Jessica Hampton
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Branding
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"Jon always provided us professional work."

Marcus Johnson
Fullstack Dev, Densu