Fender
A quick look at the competitive review
Overview
Client: Fender
Duration: 2 Months
Team: Product Manager, Engineers, Data Analysts, Client, and myself
Objective: Create a marketing experience for the Fender Play app that increases conversions and educates the potential user
The Bite
Fender was launching their new Play App that teaches people how to play guitar. But they were hitting a wall with conversions. People didn't seem to want to download the APP. We were hired to help figure out the problem.
The bite that I provide below are portions of the deck that outlined the competitive review, as well as the recommendations.
Pass Conversions
Pass Conversions
Conclusion & Next Steps
We were able to provide fender a solid foundation to build on. The time and budget constraints that we had limited our ability to complete a more thorough process.
However the client was very happy with the outputs. They came back to us later to address issues on the Fender Play app, and the Fender Website.
Let's see how I
can help you
I was able to help Fender
I improved the onboarding, conversion funnel, and the marketing funnel for both Fender Play. What can I do for you?
"Their strategic insights took our brand to new heights and sales."
"The team shows deep industry knowledge and innovation."
"Their technical skills helped us to grow past our competition fast."
"The brand team gave us insights that pushed our brand to new heights."
